L’Oréal Brandstorm is an international innovation competition organized each year by the L’Oréal Group. It is open to creative young people, students, and young professionals aged 18 to 30, regardless of their field of study or experience.
What is Brandstorm?
Brandstorm is a global innovation competition in which teams come up with new ideas and solutions based on a challenge set by L’Oréal. This challenge changes every year, based on a theme related to innovation, technology, or the beauty industry.
Why participate?
- You develop concrete skills in creativity, innovation, strategy, and presentation.
- To all participants: certification to add to your resume, access to new tools (such as Adobe Express), and the opportunity to accelerate your entry into the professional world.
- For local winners: coaching by L’Oréal experts + presentation of your project in person at L’Oréal headquarters in Paris, with travel expenses covered!
- To the winning international team: a job offer at L’Oréal and a professional assignment at the headquarters in Paris!
For the winners
✈️ All-expenses-paid trip to Paris to participate in the international final at L’Oréal’s global headquarters
🧑💼 Coaching and mentoring by L’Oréal experts (innovation, marketing, tech, business)
🌍 Presentation of the project to an international jury of executives and professionals from the group
💼 Immersive program/professional assignment at L’Oréal to develop the winning project
📄 Official Brandstorm certification, recognized and valuable on your resume and LinkedIn profile
🚀 Privileged access to recruitment opportunities (internships, VIE, Graduate Programs, permanent contracts)
⭐ International visibility and recognition from a world-leading beauty group
📅 Applications open until March 12, 2026
